Marketing engagement with Datagame

  • August 8, 2016

Marketing engagement with Datagame

Engaged customers are generally happier customers. Delivering compelling, fun, and interesting content is a key component of a successful content marketing strategy. Datagame can be a great tool for marketing engagement, using insightful interactive games on your website, blog, or social media channels.

Why use Datagame for marketing engagement

Delivering engaging content to your audience is difficult. Only 1 in 5 pieces of content receive any type of consumer engagement (likes, shares, clicks, etc.). Interactive and visual content such as infographics, video, quizzes, and games generate significantly higher levels of audience engagement.

A Datagame works great for customer engagement for a number of reasons:

  • They are interactive and fun. It’s not just static content–users are interacting with your content.
  • Datagames are easy to share. You can direct people to a hosted URL, or embed a Datagame on your WordPress-powered website using the WordPress Plugin.
  • Social sharing makes it easy for your customers to share to their social networks, making viral Datagames a possibility. Access new potential customers through your followers and generate new leads.
  • Interaction generates insights. Using behavioral analytics, Datagame also collects valuable insights about the preferences of your audience while engaging them with fun and interesting content.

Here is a sample Datagame. It’s interactive, and the decisions made generate insights. It’s easily shareable, with a compelling visual results page that can be shared by the participant on their social media.

How to use Datagame for marketing engagement

When using Datagame for marketing engagement, your game has a different purpose than a game for market research. The goal becomes engagement; get as many targeted people as possible to play your game. In some ways, this is easier than a market research study. You don’t have to worry about keeping a representative sample for specific demographics. You can use personal email lists, your website or blog, social media, or ad networks to engage with your audience.

It also introduces some interesting challenges. For viral engagement, the Datagame should be built to optimize the game length. Keep it short, but also with intriguing decisions. It should be geared to helping your audience to learn something about themselves. There’s a reason why quizzes and games go viral: they provide something interesting to the user that is fun to share.

Tips for using Datagame for marketing engagement

Here are some ways to use Datagame for marketing engagement:

  • Enable social sharing. MaxDiff Rankifier and Prefer! both allow for social sharing of results. When the game is complete, a results screen is shown, and respondents have the option to share an image of their results screen along with a link to the game via Facebook or Twitter.
  • Customize your game to make it visually appealing. Use custom artwork for your cards and background. A game that is aesthetically pleasing attracts people to it and generates interest. Using images for your card fronts instead of just text increases engagement.
  • Take advantage of the end of game redirect for hosted games. Create a unique landing page for your game and have all completed respondents sent to that page. For example, it could be a lead capture page to get them to sign up to an email list, a product page to convert into sales, or a crowdsourcing page to get them to back your latest Kickstarter project.
  • Use your hosted link URL as the target link for your online ads, then target your desired audience with your ads. When interested people click on your ad, it will launch your Datagame. Deliver content to them in the form of a game, then redirect your now engaged respondents to your landing page.
  • Use a Datagame as a contest. After completing the game, redirect them to a lead capture form where they enter their email address in order to receive a special offer or entry into a drawing or sweepstakes. Combine this with a campaign which can give additional entries for likes, shares, and tweets, and watch as your audience grows.

Datagame for marketing engagement

Sign up today to create and share your first Datagame for marketing engagement. Find out how easy it is to build a Datagame like the one below for customer engagement and capture insights at the same time.

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