IIeX is over! Thanks for visiting us at the Taproom!

IIeX is over! Thanks for visiting us at the Taproom!

It was a fun couple of days at IIeX in Atlanta! We have returned to the data lab back in Kansas City with many great ideas on how to make Datagame even better! The sessions and conversations held at IIeX sparked many of these ideas. Thanks to everyone that stopped by the Datagame Taproom, caught our talk on how to #MakeSurveysGreatAgain, or just said “Hello” to us in the halls or at the networking events. We really enjoyed and appreciated talking to other innovative leaders and bold thinkers at IIeX, and hope that we have inspired some new thinking on how you conduct market research. If you didn’t get a chance to see our talk on gamifying online surveys, or you just want to relive it, you can find the presentation here.

Taproom Results

If you stopped by the Datagame Taproom, hopefully you got a chance to play our taste test Prefer! Datagame. Over 100 people took our tasting challenge (results shown below). The SweetWater 420 Extra Pale Ale and Laughing Skull Amber Ale were in a tightly contested race to be the IIeX favorite, but SweetWater 420 came out slightly on top in both average rank order and average rating. Looking at the rating scale question, the Hoplanta India Pale Ale was liked significantly less than the other three microbrews. Therefore, participants slightly preferred SweetWater 420 while clearly liking Hoplanta IPA the least.

iiex beer tasting prefer results

Stay in Touch

Did you miss your chance to talk to us at IIeX? Sorry to hear that, but have no fear. You can keep up-to-date by subscribing to our newsletter and bookmarking this blog. Contact us with any questions or comments you have about Datagame. Want to increase response rates, user engagement, and satisfaction in your surveys? We would love to hear from you and how we can help you to leverage Datagame to #MakeSurveysGreatAgain. We’d also love to hear what you thought about the Taproom and how we can improve it next year.