Using a Datagame as a landing page

Using a Datagame as a landing page

Landing pages are an essential part of an inbound marketing strategy. Effective landing pages encourage user engagement with your site to promote conversion–persuading the visitor to perform a desired action, such as sign up for a newsletter, download a white paper, or complete a survey.

A configured Datagame makes a great landing page, or as we like to call it, a “landing game” (as an added bonus, it also collects some research data in the process). A game naturally encourages engagement–people love playing games! Why not invite them to play a game and gently guide them into your site using a landing game? Introducing users directly to a Datagame gives them a more inviting and engaging first experience and improves your chances of keeping them around to complete a survey or explore your site more fully. Here is an example of a landing game.

You can set up a configured Datagame as a “landing game” in three easy steps:

  1. Create and configure a Datagame as desired. Don’t have an account? Sign up for a Free account. You can use any of our Datagames–MaxDiff Rankifier, Prefer!, or Word Search Meta–but for a landing game, we recommend a Prefer! Datagame using the All Up algorithm or a Word Search Datagame.
    • The All Up Prefer! Datagame is the shortest available Datagame, as it can be completed in as few as one click. The All Up algorithm essentially mimics a single-select survey question, displaying all of the options at once and asking the user to pick their most preferred card. Using it as a landing game can replace the first question of a survey with a more visual and engaging game.
    • A Word Search Datagame is a fun and engaging game that is instantly familiar to people. With a hidden word list and category prompt, the Word Search Meta game can get a user thinking about a certain topic in preparation for a fuller survey on the subject.
  2. Publish the Datagame as a hosted URL (click the Publish button for your configured Datagame on the Projects page, then select Hosted from the list of publishing channels on the left). Change the end of game forward URL to a direct link to your survey, mailing list sign-up form, or whatever call to action is most appropriate. When the player completes the Datagame, they will be redirected to the specified URL.
  3. Direct traffic to your landing game by sending out the hosted URL using email, social media blasts, or your managed online ad campaigns. When people follow the link, they go directly to your landing game.

Landing Page Gamification Benefits

Using a landing game has several benefits over a traditional static landing page:

  1. Gamified landing pages are stickier. Persuading a new visitor to (sigh) read content is not always easy. Enticing them with animated visuals and simple gameplay mechanics is immediately attention-grabbing.
  2. Gamified landing pages yield more pageviews per user. Because Datagame can automatically route your traffic into a second page after gameplay is complete, Datagame landing pages create more traffic.
  3. Landing page gamification improves response rates. Whether your landing page is for a survey or a newsletter signup form, users are more inclined to take that next step (or complete that next survey page).

Perhaps the best thing about landing page gamification, however, is how easy it is. Use the Datagame WordPress plugin, or one of the other publishing methods, and you’ll have your content ready to go in as little as 10 minutes.

 

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