Engage online communities using Datagame
An online community is a group of people with a common interest that have formed together into a social community. In the market research world, this is often done in the form of MROCs–market research online communities. An MROC conducts deeper, focused research study with a targeted audience. Throughout the MROC, there will be a variety of activities, such as survey questions and forum discussions. It’s a bit like an online focus group.
But online communities go beyond MROCs. Discussion forums are abundant for all areas of interest–politics, entertainment, sports, health and fitness, and games. Online communities may be open for a few days or weeks, or persistent communities that are open year-round.
Since Datagame can be used as hosted stand-alone activity, it can easily be shared anywhere. The WordPress plugin makes it easy to embed a Datagame in your blog or WordPress-hosted website, giving even more options for sharing your Datagame.
Here are a few ways to use a Datagame as part of an online community.
Icebreakers for online communities
Use a Word Search Meta game as a conversation starter. Ask participants if they can think of other words that meet the topic that weren’t included in the word search. Ask them to expand on their answers to the feedback rating scale questions. Why did they answer how they did? Have them share their scores and create a leaderboard. This will encourage participants to complete the activity to the best of their ability as they try to get the highest score.
Collaboration for online communities
Collaboration and co-creation. Since a Datagame is so easy to create, you could build a Datagame using topics identified in earlier activities or discussions. For example, earlier in the study you could lead a moderated discussion about desired features. Then you can use those features identified as part of the discussion as attributes in a MaxDiff Rankifier game to prioritize those features. It’s great engagement because participants see their ideas implemented and placed on the cards. This makes participants want to engage with your study to see if their ideas were used and to promote their own ideas. They will also view you as a company that is responsive and listens to them, which builds good will and loyalty.
Rank order sorting for online communities
Sometimes, you just want to get a quick measure of how different things rank compared to each other. These could be packaging designs, marketing messages, or new product concepts. Use a Prefer! preference game to quickly gauge how your communities rank those things.
One benefit of using Prefer! in an online community is that you can use the discussion forums to give detailed descriptions for a product concept-much more information than you could fit legibly on a card. You can then refer to those concepts by short names, and because of the community setting, everybody will understand those short names.
Using Datagame with online communities
Datagame makes it easy to engage participants in online communities. The hosted game provides a link that is easy to share. Different game types provide different opportunities and mechanisms to engage with respondents. Sign up for a free Datagame account and start engaging your online communities with compelling standalone activities.