QuickRank™
Combine ranked-order decision making and rating scale feedback into a simple, fluid research experience
What is QuickRank?
QuickRank combines forced-choice preferences with rating feedback to model attributes in two dimensions.
Many types of research studies attempt to measure a list of related attributes in two or more dimensions, in an effort to better segment or characterize things. Perhaps you’re trying to rank brands in order of preference but also want to understand consumer purchase habits with each brand. Or, maybe you’re developing a messaging campaign and need to differentiate between what is appealing and what is credible.
QuickRank is an excellent drop-in substitute for traditional ranked order questions, drag-and-drop boxes, and rating grids. When combined with the optional pre-game splash screen and end-of-game feedback modules, one QuickRank exercise can serve as a complete microsurvey or as a module within other larger research programs such as online research communities.
Gameplay Mechanics
- Users iteratively compare cards, selecting the one that best satisfies the question presented in the prompt (e.g., more preferred, more familiar, easier to understand).
- Optionally, a Likert rating scale of configurable size and labels is presented once for each card type to collect a secondary dimension.
- Depending on the selected gameplay mode and algorithm, this exercise is repeated until all necessary data has been collected.
Game Modes
- Optimized: Displays cards two at a time, automatically selecting the minimum number of paired cards to be able to infer the forced ranked order of all items in the deck
- 2 Pick N: Shows all possible combinations of cards, 2 at a time, to collect an exhaustive dataset of preferences
- All Up: Displays all options at once (up to 9 cards), with only a single selection (similar to a generic radio box question)
Visual Customizations
- Text colors
- Card back and card front images
- Card contents (text and images)
- Rating scale size (3 to 11 points) and left/right labels
Pre-Game Splash Screen
Optionally display a pre-game welcome page, including:
- Customizable logo (or no logo)
- Secondary poster image for visual enhancement
- Title, subheading, and introductory instruction text
Score Page
QuickRank games can be configured to optionally display an end-of-game scoring page, which provides the player with feedback on how their responses compared with others who have participated.
End-of-Game Feedback
QuickRank games can optionally present an end-of-game feedback screen, that captures both quantitative and qualitative input:
- An additional overall 5-point rating scale; and
- Open-ended text question prompt and feedback box for qualitative insights