Research-on-research examining the impact of gamification on surveys
Gamified surveys for game-changing research results
The use of game mechanics in a non-leisure activity can improve the quality and utility of consumer research; this is what we mean by gamification in insights and market research. So, where does research gamification add value?
In this white paper, we look at engagement and performance metrics in studies using the Datagame Rankifier module (a gamified MaxDiff interaction). General population studies in multiple countries are used to highlight improvements in survey engagement, response rates, and survey satisfaction.
Download the white paper today and begin your Datagame gamification journey!