Combine ranked-order decision making and rating scale feedback into a simple, fluid research experience

What is QuickRank?

QuickRank combines forced-choice preferences with rating feedback to model attributes in two dimensions.

Many types of research studies attempt to measure a list of related attributes in two or more dimensions, in an effort to better segment or characterize things. Perhaps you’re trying to rank brands in order of preference but also want to understand consumer purchase habits with each brand. Or, maybe you’re developing a messaging campaign and need to differentiate between what is appealing and what is credible.

QuickRank is an excellent drop-in substitute for traditional ranked order questions, drag-and-drop boxes, and rating grids. When combined with the optional pre-game splash screen and end-of-game feedback modules, one QuickRank exercise can serve as a complete microsurvey or as a module within other larger research programs such as online research communities.

Gameplay Mechanics

  • Users iteratively compare cards, selecting the one that best satisfies the question presented in the prompt (e.g., more preferred, more familiar, easier to understand).
  • Optionally, a Likert rating scale of configurable size and labels is presented once for each card type to collect a secondary dimension.
  • Depending on the selected gameplay mode and algorithm, this exercise is repeated until all necessary data has been collected.

Game Modes

  • Optimized: Displays cards two at a time, automatically selecting the minimum number of paired cards to be able to infer the forced ranked order of all items in the deck
  • 2 Pick N: Shows all possible combinations of cards, 2 at a time, to collect an exhaustive dataset of preferences
  • All Up: Displays all options at once (up to 9 cards), with only a single selection (similar to a generic radio box question)

Visual Customizations

  • Text colors
  • Card back and card front images
  • Card contents (text and images)
  • Rating scale size (3 to 11 points) and left/right labels

Pre-Game Splash Screen

Optionally display a pre-game welcome page, including:

  • Customizable logo (or no logo)
  • Secondary poster image for visual enhancement
  • Title, subheading, and introductory instruction text

Score Page

QuickRank games can be configured to optionally display an end-of-game scoring page, which provides the player with feedback on how their responses compared with others who have participated.

End-of-Game Feedback

QuickRank games can optionally present an end-of-game feedback screen, that captures both quantitative and qualitative input:


  • An additional overall 5-point rating scale; and
  • Open-ended text question prompt and feedback box for qualitative insights

Sample Use Cases

Message Testing

When developing or optimizing messaging for a future marketing campaign, it is useful to expose potential proof points, tag lines, and other language to a target audience. This QuickRank example evaluates the appeal and comprehensibility of potential statements to support a new hypothetical medication.

Stakeholder Attitudes & Beliefs

Measuring the attitudes and beliefs of a target audience is extremely important, in both consumer and B2B contexts. This example from the healthcare industry simulates a feedback exercise from a global healthcare supplier looking to better understand how physicians and prescribers would advise diabetic patients on how to better manage blood sugar levels.

This QuickRank demo uses the All Up game configuration to display the full set of statements, prompting only for the most important item in the set.