Jason Anderson, Datagame Founder and Chief Technology Officer I've been many things over the years, but I've always been a gamer. The vocation for gaming came knocking at my door when I was kid; at 12 I developed my first computer game on a Commodore 64. I’ve always...
MaxDiff (short for maximum difference, also described as best-worst scaling) is a research technique for measuring the relative importance of each item in a list or category. MaxDiff has become a common and popular technique in online surveys; most popular online...
Gamification is a relatively new concept, but there are already several gamification principles for influencing behavior and increasing engagement. In Gamification 101, we defined what makes something a game and why people play games. Next, we will look at some...
The Likert scale is a widespread approach for capturing intensity of feeling data in surveys. In a Likert question, respondents choose their level of disagreement or agreement with a statement from a predefined series of scaled options. Well-designed Likert...
Why is my survey response rate so low? What is your response rate for the surveys you’ve been circulating recently? If it’s higher than you prefer, you could be making one of these common mistakes that cause people to disregard or abandon your surveys. 1) Your...
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