Jason Anderson, Datagame Founder and Chief Technology Officer Every research study is different. From the sectors and topics being researched, to the demographics of participants and the style of questions asked, there are thousands of variables that impact the style...
MaxDiff (short for maximum difference, also described as best-worst scaling) is a research technique for measuring the relative importance of each item in a list or category. MaxDiff has become a common and popular technique in online surveys; most popular online...
The Likert scale is a widespread approach for capturing intensity of feeling data in surveys. In a Likert question, respondents choose their level of disagreement or agreement with a statement from a predefined series of scaled options. Well-designed Likert...
Why is my survey response rate so low? What is your response rate for the surveys you’ve been circulating recently? If it’s higher than you prefer, you could be making one of these common mistakes that cause people to disregard or abandon your surveys. 1) Your...