WellQuest is a CDC-funded gamified diabetes prevention health app, aiming to reduce cases of Type 2 Diabetes in the US. Research has shown that diabetes prevention programs have improved outcomes when participants are engaged on a long-term basis. Datagame partnered with WellQuest as a gamification consultancy to maximize acceptance of and engagement with the new game, in particular within the core target group of those 45 years and older, and to ensure prolonged and successful app usage.
From survey engagement to strategic insights
Achieving a 66% completion rate and a median survey time of just 11 minutes, the study collected valuable data that directly led to strategic game design decisions such as the game genre and setting. It also provided actionable intelligence about device ownership to inform the types of devices and fitness wearables to target. The game entered a pilot phase in June 2021.